Communications & Marketing

Need help with your communications or marketing beyond the resources available here? Find a local consultant in the New Mexico Nonprofit Consultants Directory.

Communication Policies

• PolicyTool for Social Media - generates a customized policy based on answers to an online questionnaire.
• Blogging and social media policy - sample policy by About.com
• Internet and email policy - sample policy by About.com

Communication Plan

• Create a Communication Plan - toolkit by Energy Star
• Ten Steps to Stronger Nonprofit Communications - outline of communication strategy by Social Edge
• The Communications Toolkit - guide to communications for nonprofits by Cause Communications

Social Media

• The Nonprofit Social Media Decision Guide - workbook to assist with evaluating appropriate social media channels for your organization by Idealware and Balance Interactive
• Using Social Media to Meet Nonprofit Goals: The Results of a Survey - report by Idealware
• A Few Good Online Conferencing Tools - article by Laura S. Quinn and Kyle Henri Andrei providing information on various options for online conferencing
• Measuring The Networked Nonprofit - book by Beth Kanter and Katie Delahaye Paine ($)
• The Networked Nonprofit - book by Beth Kanter and Allison Fine ($)

Email Marketing Software

• A Few Good Broadcast Email Tools - article by Laura S. Quinn, Idealware
• Email Marketing Software Review 2014 - review by Tech Media Network

Press Releases

• 7 Rules for Writing an Effective Press Release - article by The NonProfit Times
• Sample Press Release for Nonprofit - article by Joanne Fritz, About.com
• 8 Principles for Writing a Nonprofit Press Release - article by Meredith Janke, CauseVox
• How to Write a Non-Profit Press Release - article by Berkley Center for Religion, Peace & World Affairs, Georgetown University

Elevator Speech

• 4 Easy Steps to Promoting Your Organization - artcile by Alyson H. Ball, BoardsThatExcel.com

Websites

• Beth's Blog - blog about nonprofits using Social Media to power change
• Charityhowto.com - social media webinars and training videos
• Change.org - grassroots advocacy petitions and tools
• Idealist - information on nonprofit careers, volunteering, events and resources
• Causes.com - create grassroots community causes and engage donors and volunteers
• Global Giving - fundraising site that gives nonprofits worldwide a chance to raise money Charities Review Council - sample documents and policies